Adidas Logo Review
Adidas company logo is certainly a unique one. The Adidas logo represents the competence amongst all types of sports played all over the world. The company was started off as only for selling shoes but now sells almost all kinds of gears and sports equipment. In accord to such a wide range of products, the Adidas logo is specific and to the point comprising of a bold color and with no showy patterns. Such a simple logo design is able to market all of the products that Adidas markets. The main motif of Adidas Company since 1920s when it was first founded was to make shoes which fulfilled the athletic requirements of sports, were durable and also were made to protect players from injuries. The Adidas logo is able to convey these main features of the products and therefore is contributes to the overall success of the company.
Adidas Company logo for clothing and shoes constitutes of three parallel stripes which is also the same pattern which comprises the current official Adidas Company logo. Another symbol within the logo design is the flower or the trefoil design. This three leaved flower symbolizes and represents the Olympic spirit as well as the three continental plates. It is also believed that the three leaved flower also represents the history of the Adidas Company. This logo was adopted as the official corporate logo design of Adidas in 1972 and by 1996 the logo was decided to be only used as corporate identity on heritage products.

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