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Altec Lansing Lauchnes New Logo Review

ALTEC LANSING is a global company producing high standard sound products. The company produces audio accessories for computers, cars and home system usage. The company designed a new logo with an innovative black and white color combination. The background of the logo is black while the written text is white in color. The company also modified its corporate website along with the redesigned logo. The design concept of the logo was initiated by the company designers as well as professionals from the parent company PLANTRONICS INC. The president of the company, Vicky Marion said that the new logo will strengthen the reputation that ALTECT LANSING has for decades. The text written on the logo is the name of the company. The font citation is stylish with italics used as a text effect. Above the company title, an image has been used to introduce an effect that the company will have on the audience. The reason for the new logo according to the president of the company, a requirement to change the firm’s image was always present. Thus this new logo was designed to change the old image carried by the company. In the written text, subscript effect has been used by varying the size of the text. The first line of text is written in a larger size as compared to the second line. The new logo is goal oriented and would undoubtedly enhance the image of the company. The main reason for this new logo design is performance improvement. ALTEC LANSING intends to increase the satisfaction level for its products.