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Business Dynamic Logo

The Microsoft Dynamics logo design for the CRM Business Action World Tour maintains the original business persona through the use of the same color scheme as the corporate Microsoft logo. The use of slanted geometric triangles besides the word content of the logo lends a stylish and creative appeal to the logo while, the use of special effects such as fade and glow symbolize the professionalism of the corporation. The Microsoft logo has been carefully crafted to pay emphasis on the company name as well as the main purpose of its advertising. The words World Tour have been bolded and in larger font size. Likewise, the words Business Action have also been un-bolded and a somber grey color is used for them. They do not make a strong impression as the rest of the words. However, they are creatively incorporated within the design of the logo.

The logo includes both upper case and lower case letters to convey the message. The designers have kept the theme of the corporate Microsoft logo for Windows by using the color scheme of green, yellow, blue and orange. The blue color in this logo represents the advancing as well as the technological aspects of this business. However, the use of different shades of various colors makes the logo loose appeal when printed on different materials particularly when printed in black and white. Nonetheless, the Microsoft makes a strong visual impact.