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Double Happiness Logo

The Double Happiness Logo is composed of two separate but same Chinese language characters meaning “joy” or “Happy”. This shape is mostly modified to suit different purposes. The Double Happiness Logo is also a theme logo which is often part of many decorative items and is symbolic for wedding celebrations and New Year in Chinese culture.

The popularity of this symbol is due to ancient Chinese story concerning a young couple and the luck of receiving two successes. The second success involved the young couple getting married while the first success involved the boy getting the post of the minister. He achieved the post by finishing the king’s couplet by other half given to him by the girl. On the day of marriage, the couple wrote this symbol by doubling the Chinese letter “Happy” on a piece of red paper.

In most cases, the Double Happiness Logo is seen to be colored red but at times it may be used in black color to suit different brands. This logo is mainly used throughout all Chinese wedding ceremonies particularly on the wedding gifts items given to the married couple.

In this Double Happiness Logo, the characters are colored black with the words “Double Happiness” written below the design. This logo is commonly used as an ornamental design in decorations. This logo can be used for various brands ranging from cigarettes to soy sauce but it is more popularly used to brand wedding services and companies.