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Logo Concepts

Logo concepts designed for Chinese consumers are typically based on the Chinese culture and historical heritage. For instance, company logo designers providing their clients with logo concepts themed to Chinese culture are usually based on dragons or fans in a Chinese woman’s hand. Moreover, other cliché images used in Chinese logo concepts include heavy brush strokes for all design elements and the use Chinese language characters instead of English language slogans. In most cases, logo designers prefer to provide their clients with three to five different design ideas as logo concepts.