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The Pepsi logo design has received many modifications since its initial marketing in the 1890s. Its logo design has transformed from stylized typeface in red characters to bolded characters with the addition of Drink to the logo in upper case fonts in 1906. The logo again underwent the modifications to fit the bootleg cap along with inclusion of its price. This Pepsi logo design for the first time featured blue and white alongside red color scheme. The logo underwent minor changes in 1973, 1991 and the currently used logo in 1998.

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