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Dynamic Logo Compared

In this review of dynamic logos, two well designed dynamic logos will be compared in order to determine the specific aspects which make these logos successful marketing personas. The first logo is the Microsoft Silverlight logo while, the second is the Swisscom logo. Like all technological and communications logos, both of these designs are based on a blue color scheme. The Microsoft Silverlight logo comprises on a basic contrast of blue and black. The non serif fonts used in this logo compliment the un-edged or blunt dynamic symbol. The main symbol steals much of the attention due to its intricate and unparalleled designs of a light blue and white pattern with a glowing special effect. The dynamic nature of this logo creates a more engaging experience for onlooker.

The Swisscom logo is based on an old style of symbol beside the work content. It comprise on a typical contrast of red and blue color scheme. The blue color represents the connectivity of this telecommunication service while the red color seeks to contribute the attention grabbing element to the logo. The dynamic logo symbol is the only part of the logo in which the red color is used alongside blue. The name of the company is included in non serif and lower case fonts which make the logo customer friendly. This is often commonly observed in service logo designs. The dynamic symbol is designed with an exceptional pattern reflecting on the creativity of its designer.