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Fundamental Concepts to Know About Logo Marks

Logo designs may come in various sizes and shapes but formally they are classified in either one of the five groups. The first group is the Woodmark in which a brand’s message is conveyed to the targeted market in an effective manner of positioning by using typographical treatment. Second group is the Letterform mark in which letters of the company name or of relevance are used for conveying the brand message of the company. Mark is the third group that refers to a pictorial or illustrative presentation of any brand attribute. Fourth group is the Abstract Mark in which symbols are used for conveying the message while, Emblem is the fifth group comprising of an intricate positioning of pictorial elements.