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IBM Logo – A classic IT Logo Review

The IBM logo is one of the most well recognized logos designed. The simplicity in the design and visual representation makes the logo design very easy to remember while this blue IBM logo comprising on eight bars has become a signature and image for all of services and products offered by IBM. This blue, eight bar logo represents the value, trust, guaranteed quality as well as the advanced technology promised by IBM for all of its products an services. IBM being in the industry of integrated IT systems requires a logo which can convey authenticity, quality with assurance as well as reliability. The initial or the first logo design was changed and modified into a new logo in 1972 by the same logo designers who had designed the initial logo. The letters in the logo were changed into stripes to represent and symbolize dynamism as well as speed. The IBM logo is an excellent example for the use of block letters which represent authority while still considering the customer’s opinions. It is has always been suspected that as the logo design is so absolute then the IBM logo must have been computed and design be machine and not by hand which is the case for almost all of the well recognized logo designs. The IBM logo is also commonly known as the big blue logo symbolizing the trait of equality which is too obvious in the lower lines of the logo when the turn in the shape of equal signs.

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