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Innovative Logo Design for Bank & Financial Companies Review

Banks form the biggest sector of the financial phase. How ever a common fact is that apart from financial activities, a lot of promotion is involved in a banking schedule. Just designing a logo is not sufficient for a bank to increase the sales volumes. There are various convincing one line statements that are used by the bank to convince the customers. For instance let us consider promotional logo of Standard Chartered bank for offering student loans in Asia. The concept of the logo is very innovative and catchy in terms of the audience attention. The central image of the logo is a book representing the concept of education. As it is a student loan, the education factor has to carry emphasis. In this logo, apart from the central logo, a one line text “Enhancing Learning “is also used. Now when readers read this statement, they are instantly attracted to the offer. The main goal is to use the components that attract public attention.  For a financial company, the strategy is to convince the people to invest as the company has to complete its monetary goals.  The one liner statement that is used by RBS (Royal Bank of Scotland) in its corporate loan logo is also a very impressive one. The statement says “Improving Business Standards Instantly.  The logo used is a man standing in front of an established business empire.  Now this bank has a very strong customer reputation. Hence with such a creative logo, the sales figures are bound to rise.