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Intel Logo – An excellent Mass Marketing Image Review

The Intel logo design similar to many well recognized logos has also evolved with time to better suit new markets, products and services. When Intel Corporation introduced computer technologies and PCs they added the Intel slogan within the first and initial logo design. For mass marketing and advertising of their logo design, Intel agreed to pay half the costs of any advertisement which would feature the logo. As a result, the Intel logo was very successful and even acquired the well known four note jingle within the already successful campaign. The introduction the Core chip by Intel in 2006 for the Viiv home entertainment products as well as for the Centrino laptops gave Intel marketing campaign a whole new exposure.

The new technology and brands required a simpler Intel logo which would be more successful in depicting the features of it products towards its targeted customers. So the new Intel logo design needed to portray broader and improved changes within the Intel Corporation. The dropped e was changed to a swish around the company’s name within the new Intel logo reflects upon the new slogan of Intel which is Leap Ahead. This slogan represents the primary and the foremost mission of the Intel Company which is to leap ahead in matters pertaining to not only technology but also social responsibility, education, manufacturing ways etc. and to keep on constantly challenging the existing status of affairs. The Intel Corporation has truly redefined the term technology with its unique and impressive Intel logo design.

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