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New Belgium Brewing Logo Review

The New Belgium Brewing logo design comprises of a pink and yellow color scheme and features an animated bicycle in a circular ring. The circular boundaries are divided by the word “Brewing” in upper case characters. The space within the circle represents accessibility while, the logo takes on a unique view to the design. Even though, the designed bicycle has no relevance to the very nature of the business or cultural importance, it has been featured as the central animated graphic. All of the word content is in caps locked fonts that make a stronger impression and have been included in two different colors lending differentiation between the words.