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Nike Logo

The Nike Swoosh logo design is one of the most well recognized logos. The Nike Logo’s popularity can be credited to the mass advertising through famous sports celebrities such as Michael Jordon, Serena and Venus Williams, Maria Sharapova, Shane Warne and countless more. The company name Nike was given after the Greek goddess Nike, who was the goddess of victory. The logo design was developed in the year 1971 by a graphic design student Carolyn Davidson who was at that time studying at the Portland Sate University. Phil Knight wanted to start a new brand for his company the BRS or the Blue Ribbon Sports. The new brand comprised of athletic footwear. The Nike logo design symbolizes the wing of the Greek goddess of victory. The Nike Company is an excellent example of a company simplifying its identity with gain in popularity.

The initial logo was created in 1971 in which the logo design comprised of the word Nike printed over the checkmark in orange color representing a sign of positive. The swoosh checkmark has since then been used as a motif on the brands shoes. The company’s name Nike itself as well as this swoosh checkmark has become highly successful. The logo design comprising of the Swoosh was made finalized trademark in 1995 and constitutes an abstract wing which is an appropriate as well as a meaningful symbolization for shoes marketing. The slogan of “Just Do It” adds a strong point of communication with the younger generation. It is astonishing for a small and simple logo to be so successful.