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Pepsi, The New Logo Pepsified Review

Pepsi is one of the most consumed drinks used on a world wide scale. The company has put in a lot of effort to structure the reputation that it carries. Apart from the product itself, the brand appearance that Pepsi is fascinating. The company logo has a very important part to play in this reputation. Pepsi has been changing its logo at regular intervals in the past years. Every time the logo is changed, a new innovative approach is experienced. The recent logo launched b y the company is famous for two reasons. First of all the logo has been a compete success and secondly the designing cost is unbelievable. It has been analyzed that the calculated cost spent by Pepsi on their recent logo is above one million. Keeping in mind the corporate status and the financial standing of the company, this amount seems quite less. How ever in terms of the finance that is spent by other large scaled companies on designing a logo, the amount seems quite a bit.  Further cost is expected when the logo is being marketed by the company. Pepsi plans to spread its new company logo at a number of public places bus backs and public place walls. How ever the designs phenomena used is amazing. The logo uses the traditional color scheme of red, blue and white.  How ever the logo appearance is very different and comparatively more stylish than the previous versions. In terms of the audience acceptance, the logo has been a complete success.

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