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Image Significance of Yellow Color in Shell Logo Design Review

The Shell logo design is certainly one of the most notable brand logos and comprises of a unique, scalable and expressible design. The yellow color within the design symbolizes the sun and its sharp rays that are cut through by the red bold outlines. The logo includes the name of the company in simple non serif standard fonts in bold red color. The relevance of the yellow color only is to balance the effect of red color and to give the perception of enlightenment or guidance.