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Are Simple Sony Logos Better for Brand Marketing? Review

Simple logos such as the Sony logo or the Nike logo certainly make great branding logos as the uncomplicated design allows them to be used on various materials and sizes without any loss of resolutions. Moreover, the simplicity of the design allows the logo to be easily etched into the mind as complicated designs are difficult to remember at first sight. The Sony logo only comprises of the name “Sony” in uppercase or majuscule characters in navy blue colors that represents the advancing nature of this technology logo. Also, serif standard typeface has been used that lends professionalism and sophistication to the design. These logos often make a stronger impression than usual complicated brand logos that can be hard to read or decipher.