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History and Design Analysis of the Starbucks Logo Review

The Starbucks Coffee and Tea logo design is one of the mostly commonly recognized brands worldwide and features a siren with two mermaid fin tails. The siren has been the center of much debate and controversy when its first design was marketed. The currently used Starbucks logo has been modified with long hair flowing over the front of the siren and reduction of length of both tails along with the elimination of the design. These modifications have made the logo more functional due to its simplicity and also less controversial.

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