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The BMW Business Image Review

BMW is one the biggest companies producing state of the art cars through out the world. The origin of the company is from Germany. The company was created in the year 1916 and owns strategic alliances like Rolls Royce. BMW is known to have the most attractive company logos in the world. The logo is very simple in terms of the design methodologies used. We do not see any complicated image used by the company in their logo. In this manner they are also able to maintain a certain standard. A logo that is too flashy can cause a decline in the company reputation. The shape of the logo is circular. The main logo part is surrounded by a border. The color of the border is black and carries the name of the company written in white. The company name is written in a rotated manner with every letter spaced widely. The main circular part of the logo is divided into four quarters. These quarters carry the same color in the form of a diagonal. For instance in the one diagonal the two parts of the logo are blue. However in the other diagonal the logo parts are white in color. The border as well as the main circle is surrounded by a border. This is a very attractive option as the logo is highlighted in a way. In terms of the overall appeal, the logo is simple fabulous and can impress any one. At the moment it is one of the best designed logos globally.