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The Logo Design Creation Process of Corporate Images Review

A company logo is very diverse in nature. From time to time companies make small changes in their logo design to create innovation. Some times the entire logo is changed and a new one is designed from scratch. With a better and changed company logo, the company usually achieves advantages and an increase in sales volumes is experienced. Let us take an example of the famous apparel company Adidas. Adidas had a very traditional and unattractive logo in the early nineties. The logo design was not at all impressive and the style essence was missing. After a market analysis, the company completely changed its logo design and created a new one from scratch. The new company logo was sleeker and triangular shaped. It seemed to attract a much larger audience than the previous one.  It is not necessary that a logo should be completely revamped to being a change.  In some conditions even if some parameters of a company logo are changed, a much improved picture is revealed. In most of the situations, the color scheme and a certain percentage of the front line shape is changed. In our example of Adidas, the front line shape was changed from a flower bud to a rotated triangle.  It is not a mandatory condition that a new logo would perform better than the old one.  If it is better than the old one on an overall scale then it would attain a higher level of appreciation. The success of a company logo is judged by the rate at which it is recognized by the audience.