The Historical Perspective Of The Company Logo Design Review
Pepsi, according to a recent analysis is the most consumed soft drink consumed world wide. The main reason behind such a high level of popularity is the logo of the company. If the logo is analyzed carefully then one can see that there is nothing extraordinary in the design. The central image design of the logo consists of a circle that is split in between. One half of the circle is blue and the other half is red in color.
The Historical Perspective of the Company logo design
Pepsi has changed its original company logo a number of times after its creation. However the central image of the company has appeared in every logo. This split circle represents the corporate identity of the company. It is a natural sign that Pepsi has been carrying from the beginning. The latest logo that the company has is smaller but carries supportive images. Secondly the logo has been changed for every country. For instance in the Asian region, the logo is different from the African or Australian region. In Asia, the logo has not been changed that much and this move has been good for the Asian business. However in the Western region, the logos have been changed a lot. This is because the market is larger for the company in the west and due to the variable preferences of people the company changes its design. Pepsi faces a tough competition from Coke but in terms of logo profiles and design samples, Pepsi is a stronger company.
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