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The Logo Revamping Process Review

The biggest supermarket company in the world can be termed as WAL MART without much of a competition. The company has been using the same logo since the year 1992 and has decided to change it finally. The old logo is very simple and text oriented as well. The name of the company is written in blue color. Beside the company name, a yellow star like image has been placed. The company officials have declared that the new logo will be made public shortly. The company faced severe criticism because of its old logo at the hands of various union communities. Thus the concept of changing the main business image was considered. WAL MART as a company had an interactive old logo as well but with the change in time, a new concept with the logo was required. WAL MART as a company has over 3600 stores and the designed logo had to be good enough to satisfy the audience in the right manner. The larger the company, the more expectations people have from it. Hence in case of a new logo, all these expectations had to be fulfilled buy WAL MART. The new logo is in the shape of a box. The background color of the logo is blue and the text is written in white. The text is separated by a white star. Around the logo, red borders have been drawn to produce a highlighting effect. This new logo is better in terms of design and color combination as compared to the previous logo.