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The Negative Aspects Of The New Kraft Logo Review

Kraft is one of the biggest food companies that have been in the corporate sector for a long duration. Now the bigger a company is, the more expectations are attached with it as well. Recently the company redesigned its logo and presented a revamped picture of creativity. Now a company has to be lucky to launch a successful redesigned logo. In this case Kraft is not that lucky. The new design can be termed as a complete failure. The lack of creativity is very much apparent as well as the inexperience of the logo designer. However the company logo does have various positive aspects attached. In the new logo, lower case letters have been used in the title font. This provides a better touch and a new appeal to the audience. A red colored smile has been used to show the satisfaction that the people will have after they use the company products. As compared to the previous logo, a one liner appealing text “Make Today Delicious” has been used. This is a good strategy but does not produce the required level of appreciation. The previous company of the logo carries a simple effect with the title surrounded by a red border. The logo was immensely successful and had a high recognition rate as well. The change that has been brought in has not been able to match the previous effect of the company. As a concluding statement, one can say that a much better effort was expected from Kraft in terms of design.