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Simplicity and Strength in the UPS Logo Design Review

The current logo for the UPS services represents speed as well as its transformation over the last years to a well recognized brand. The UPS logo has received many changes from its first logo in 1916. The design element that remained constant throughout all designs was the main shield and small case characters. The present UPS logo is certainly one of the most well recognized logo designs and currently represents the world’s largest delivery package service. The brown color used in the UPS logo design is the trademarked color that has also remained constant throughout all logo designs of UPS. The logo design also represents the company’s expansion different service and not just package delivery.