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Zion Century & The Use of Animal Symbols in Company Logos Review

The use of animals in logo designs is common across all industries and regardless of the type of products. Animal logo designs are common amongst sports logo designs where group work, speed and ferocity are the traits required. The Zion Century logo comprises of an eagle in flying position over a mountainous range. The lack of details makes it harder to distinguish between a hawk and an eagle; nonetheless, the simplicity makes the design more flexible and functional. All of the word content of the design is in upper case font which further reverberates or reflects upon the strength and power of the eagle.